Set up your real estate agent website, step by step
Follow the steps from account creation to launch: prepare your information, choose a theme, configure your brand and domain, and complete any applicable MLS agreements. Work through the guide in order or jump to the step you need.
What to prepare first
- Agent name, title, brokerage name and contact details. Online advertising should identify the agent and brokerage correctly.
- Logo, brand colours, headshot, bio, service areas and any neighbourhood or school content you plan to publish.
- The custom domain you plan to use; make sure you or your team controls its registration and DNS settings.
- For MLS search, your TRREB/PropTx account details and the approval process for your Broker of Record.
Your setup journey
Create an Opei account
Start from Opei’s signup page and follow the prompts to create an account. Choose a plan for your needs; current prices and features are shown in your account.
Get started ↗ ↗Choose a website theme
Preview the themes and choose a design for your personal or team brand. Fresca emphasizes neighbourhood content and large imagery; Contemp uses editorial layouts and strong typography.
Browse website themes → ↗Add agent details and branding
Enter agent and brokerage information, upload a logo and photos, and set your colours, bio, contact details and service areas. Before publishing, confirm the brokerage name and advertising information meet your brokerage requirements.
Build your pages and content
Complete the home page, profile, buyer/seller services, neighbourhoods, schools, blog or preconstruction pages. Prioritize accurate, specific content that you can maintain instead of relying only on generic template copy.
Connect your custom domain
Follow the instructions in your account to update DNS and verify the site. Opei’s plan feature list includes custom-domain support; confirm registration fees and DNS timing with your domain provider.
Request MLS listing data
If you want MLS listings on the site, complete the applicable IDX, DLA or VOW data agreements. Opei provides setup guidance; after board and brokerage approval, verify the site domain and listing display.
Read the VOW and sold-search guide → ↗Review SEO, mobile layout and lead flow
Check page titles and descriptions, image alt text, internal links, mobile layouts and contact forms. Try listing search, maps, inquiries and showing requests to confirm that new leads reach the right person.
Explore Opei SEO services → ↗Publish and keep the site current
Publish through your account once your brand content and applicable listing data are ready. Opei says standard setup can be quick when information is ready; domain configuration and MLS approval can take longer. Keep your blog, neighbourhood and market content up to date.
Contact Opei support → ↗Website setup questions
Do I need coding skills to set up an Opei site?
No. Opei says the platform handles the website technology; you add your brand details, page content and service areas.
How long does setup take?
Opei says standard setup can be quick once agent details, brand information and MLS details are ready. Custom-domain setup and MLS activation or verification depend on the domain provider and board process.
What do I need to do to activate MLS search?
Follow Opei’s instructions to complete the applicable IDX, DLA and VOW agreements in the relevant board portal, and obtain brokerage approval. Signing does not mean instant activation; verify the domain and data display after approval.
Can I connect my domain later?
You can prepare your site content first. When you connect your custom domain, follow the account instructions for DNS and confirm you control the domain and its access settings.
Can I migrate my existing website?
Send Opei your current website, page list and domain details to confirm migration scope, cost and timing before work begins. The current public plans do not say whether migration is included.
Are hosting, domain or MLS data fees extra?
Opei’s public plans do not list domain-registration or board-data agreement fees separately, and do not publish hosting specifications. Confirm costs and service scope with Opei, your registrar and your board.
How can I check that new leads are delivered?
Before launch, submit a test inquiry or showing request and verify the notification email and assigned follow-up person in your account. Do not wait until after launch to test lead delivery.